Luncheon Workshop # 1: Insight: Thinking Like A Marketer

Thinking like a marketer is all about gaining insight. Insights are invaluable in helping leaders and communicators influence audiences and move them to action. In simple terms, an insight is a fundamental human truth that drives the attitudes and behaviors of stakeholders. Insight is about discovery that involves intentionally listening to the needs and experiences of your audience to truly understand their current realities. This workshop will help you think like marketer in gaining insights that will help you develop a deeper appreciation of your audience and how to effectively communicate your messaging to them. The workshop will begin with a mini-lecture to introduce the topic followed by participants completing an insight matrix worksheet and joining in group discussion.  Lunch will be provided.

“The core of my leadership success stems from my ability to think like a marketer. In marketing, if you can get inside the minds of your customers, you have the opportunity to solve their problems for them. In order to get people to buy your product, for example, you have to start by gaining insight into what will convince them that they can’t or shouldn’t live without it. To be a successful leader, you need to have the same kind of insight into those you lead.”

David Novak, Taking People With You